About us

Decade-long experts in e-commerce logistics.

Our mission is to prove that trusting your logistics to people who live e-commerce every day changes the way you scale. We're Albero Group: merchants, logisticians and strategic partners.

< 0.06%
breakage rate
+20,000
SKUs on catalogue
+5,000
orders per day
Albero Group warehouse — e-commerce logistics

Our goal

We aim to be the reference point for innovation and excellence in logistics and the trusted partner for companies looking to optimise their operations.

We don't stop at flawless logistics services: we also offer strategic advisory able to anticipate the market's emerging needs.

Our DNA

Your e-commerce logistics, run by an e-commerce operator

We own and run Alberoshop.it, Europe's leader in the online sale of crystalware and fragile tableware. Every order we process for you, we've processed for ourselves first — with the same Black Friday peaks, the same tricky returns, the same customers to reassure on the phone. We're not a 3PL that studied e-commerce in a textbook: we live inside e-commerce every single day.

This dual identity — merchant and logistician — changes everything. We know what it means to lose a sale because stock is out of sync by 3 units, or how much it matters to reply in perfect English to a frustrated customer. We design the processes we'd want for our own shop: fast, transparent, measurable.

We know what end customers want

We've managed millions of orders with our own brand: we know every micro-friction of the buying journey.

We test on ourselves first

New carriers, flows and packaging are tried on Alberoshop.it before reaching you. No experiments at your expense.

We speak your language

Margins, conversion rate, CAC, LTV: we understand the metrics because we optimise them every day too.

Zero theory, only practice

Every process is born from a real problem we lived first-hand in our own shop.

15+ years of hands-on experience as an e-commerce operator.

The same know-how that scaled Alberoshop is now at your brand's service. No theory: just processes tested every day on our own orders.

The real difference

Why trust the team that has skin in the game

Owned warehouse

We don't rent shared floors: we run every square metre ourselves. That means full control over safety, organisation and flexibility for your seasonal peaks.

Technology built in-house

Our WMS and integration flows were born from years of testing on Alberoshop. No generic licence: tools tailored to people who sell online.

Italian support, zero call centres

The people you talk to know your product and your market. We discuss logistics, margins and returns — we don't read scripts from a foreign call centre.

Our story

The milestones of Albero Group

2013
2013

Albero Group is founded, marking the start of an entrepreneurial journey in the e-commerce world. From day one the goal is to deliver innovative, high-quality solutions for online commerce.

2015
2015

Alberoshop.it is launched, now Europe's leading online store for crystalware and fragile tableware, with thousands of happy customers around the world.

2016
2016

Alberoshop.it hits a key inventory milestone, with over 10,000 SKUs on the catalogue, meeting growing market demand and diversifying the offer.

2018
2018

The group expands with Albero Logistics, the division specialised in advanced e-commerce logistics. A strategic move that strengthens our ability to run operations for clients.

2020
2020

Bormioli Group, a leader in glass tableware and bottles, joins our client pool — a milestone that shows the trust top industrial groups place in Albero Logistics.

2023
2023

Albero Logistics keeps growing, welcoming new major groups and consolidating its position as a reference player in e-commerce logistics.

Today
Today

We successfully manage 20,000+ SKUs on catalogue and a daily flow of 5,000+ orders. Thanks to efficient logistics and technological innovation, we keep supporting clients in hitting their goals.

Ready to scale your logistics?

Let's talk. We'll build a plan tailored to your e-commerce, together.