If you already sell through retailers and want a direct channel
Open an online shop without building a B2C department or managing thousands of small payments and consumer invoices.
Merchant of Record
Your brand sells online. We are the seller.
Albero Group becomes the official seller of your e-commerce. We collect payments, invoice end customers, handle VAT, orders, shipping, returns and support. You focus on product, pricing and marketing, and get a clear statement every month.
- 5,000+
- orders per day
- 5
- customer care languages
- 95%
- shipped within 24/48h
Brands selling online with Albero Group
What is a Merchant of Record
A Merchant of Record is the legal seller to the end customer. Its name appears on the receipt or invoice, it collects the payment and is responsible for tax obligations and consumer rights linked to that sale. With Albero Group as Merchant of Record, your brand can run a direct e-commerce channel without becoming a retail business in practice.
From order to statement
How an order works
End customer
Albero Group
Your brand
01Order
The customer orders from your shop or a marketplace
02Payment and tax document
They pay Albero Group and receive the tax document from Albero Group
03Goods
We pick, pack and ship from our warehouse
04After sales
Returns, refunds and customer support come to us
05Report and proceeds
You receive sales data, reports and the agreed proceeds
- 01End customer Albero Group
Order
The customer orders from your shop or a marketplace
- 02End customer Albero Group
Payment and tax document
They pay Albero Group and receive the tax document from Albero Group
- 03Albero Group End customer
Goods
We pick, pack and ship from our warehouse
- 04End customer Albero Group
After sales
Returns, refunds and customer support come to us
- 05Albero Group Your brand
Report and proceeds
You receive sales data, reports and the agreed proceeds
The exact scope, including channels, markets and accounting flows, is agreed for each project.
For brands and manufacturers
Built for brands that make great products, not retail operations
If you want to sell abroad without opening VAT registrations
Where the agreed model allows it, consumer sales in other EU countries run through us, together with the related obligations.
If you have a shop but after sales consumes your team
Refunds, returns, disputes and support tickets in 5 languages become our responsibility.
If you want one contact for your marketplaces
Amazon, eBay, Kaufland, ManoMano and other channels are managed through one operating account and one report.
Clear responsibilities
What we do, what you do
Albero Group
- Sales and payment collection
- End customer invoices and receipts
- VAT on online sales
- Warehousing, packing and shipping
- Returns, refunds and disputes
- Customer care in 5 languages
- Marketplaces and integrations
- Monthly statement and reconciliation
Your brand
- Product and assortment
- Pricing and promotions
- Marketing and communications
- Brand and shop identity
- Data and decisions
The shop stays yours in name, design and customer relationship. Only the work behind it changes hands.
An ordinary week
What actually happens
A German customer wants to return a wine glass
Our team replies in German, the item comes back to our warehouse, we inspect it and issue the refund. You see it in your report.
An Amazon order comes in
It enters our system alongside orders from your shop and leaves the same warehouse with the same packing standards.
A payment is disputed
We handle the dispute with the payment network and provide the required documentation.
It is month end
You receive one statement with sales, returns, refunds and the amount due to you. No reconciliation work for your team.
Comparison
Three ways to sell online
| Run everything in house | External logistics (3PL) | Merchant of Record with Albero | |
|---|---|---|---|
| End customer sales and invoicing | |||
| Payments, refunds and disputes | |||
| VAT on online sales | |||
| Warehousing and shipping | |||
| Customer care | |||
| Marketplaces | |||
| Internal team required | High | Medium | Minimal |
Run everything in house
- End customer sales and invoicing
- Payments, refunds and disputes
- VAT on online sales
- Warehousing and shipping
- Customer care
- Marketplaces
- Internal team required
- High
External logistics (3PL)
- End customer sales and invoicing
- Payments, refunds and disputes
- VAT on online sales
- Warehousing and shipping
- Customer care
- Marketplaces
- Internal team required
- Medium
Merchant of Record with Albero
- End customer sales and invoicing
- Payments, refunds and disputes
- VAT on online sales
- Warehousing and shipping
- Customer care
- Marketplaces
- Internal team required
- Minimal
Getting started
How we start
- 01
One call to understand products, channels and markets
- 02
We agree the scope, flows and commercial terms
- 03
We connect the shop, marketplaces and warehouse, then run test orders
- 04
We go live with reporting and one dedicated contact
Direct experience
We are an e-commerce business first
We have sold online every day through our own shop, Alberoshop, since 2013. Everything we do for brands was first built, tested, corrected and improved on our own business.
Frequently asked questions
Merchant of Record, in plain terms
Want to sell direct without becoming a retailer?
Tell us about your product and where you want to sell. We will tell you honestly whether the Merchant of Record model fits.