Alberoshop.it
Alberoshop is an e-commerce specialised in homeware and kitchen products, with quality items for domestic and professional use. A catalogue largely made of glass and ceramics, so one packaging mistake can turn into a lost customer. Albero Group built its entire logistics arm, Albero Logistic, precisely to serve this project.
The challenge
Before Albero Group stepped in, Alberoshop faced three issues that fed one another.
Product breakage during transport was a recurring problem, driving extra costs for returns and replacements and steadily lowering customer satisfaction. Order management didn't guarantee consistent dispatch times, with the risk of slow deliveries exactly when demand peaked. And the use of packaging materials was inefficient: too much, often unsuited to the product, wasting both cost and space.
Three different problems, one single root cause: there was no logistics system specifically designed for a catalogue as fragile as Alberoshop's.
The collaboration
We analysed the logistics process end-to-end, with a particular focus on packaging and order management.
Packaging rebuilt from scratch. A thorough review of the existing procedures highlighted the need to overhaul packaging, which was responsible for a relatively high breakage rate. Albero Group introduced more resistant materials, adaptable to different product types. The outcome: breakage rate down to an impressive 0.6%.
Beyond costs. Fewer breakages means lower replacement costs, but not only that. Every intact item strengthened customer trust in Alberoshop, cutting complaints and after-sales issues while lifting overall brand perception.
Fast order cycle. We reorganised the workflow to process every order received by 2 pm and ship it the same day, removing the bottlenecks that were slowing deliveries.
Albero Logistic was created specifically to handle Alberoshop's needs.
Results
Faster deliveries. The new order-management flow led to an exceptional result: 90% of orders delivered within 24 hours, with a direct impact on customer satisfaction and Alberoshop's competitiveness.
Less waste, same protection. Packaging efficiency improved further with a 20% cut in materials used, lowering shipping costs without compromising quality or transport safety.
Conclusions
Thanks to the solutions adopted, Alberoshop reached a new level of logistics efficiency, able to respond quickly to market demand while keeping customer satisfaction high. Improved processes made operations more sustainable and competitive, cutting operating costs and reinforcing customer trust: proof that a logistics arm built around one brand can become its true competitive edge.
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