Bormioli Rocco
Bormioli Rocco is an Italian company with almost two centuries of history, recognised worldwide for its high-quality glassware. From the famous Quattro Stagioni jars to refined tableware, the brand is synonymous with tradition and innovation. When Bormioli Rocco decided to strengthen its e-commerce presence internationally, it chose Albero Group to turn logistics into a real competitive advantage.
The challenge
Running logistics for a brand with almost two centuries of history and international distribution means facing one constraint above all: product fragility.
Every glass item leaving the warehouse carries the name of a company that built its reputation on quality. Inadequate packaging, a delay, or an unclear response to a foreign customer: a single weak link in the chain was enough to put years of brand work at risk.
Bormioli Rocco needed a logistics partner able to guarantee zero compromises on product safety, delivery speed and service quality, at an international scale.
Our logistics
Every aspect of the logistics service for Bormioli Rocco is studied in detail. We don't just handle picking and packing, but the entire shipping process, from the warehouse to the end customer's door, in any country.
Tailored packaging
The fragility of glass products requires highly customised packaging solutions, engineered for each product line to minimise the risk of damage during transport.
Automation and traceability
We use cutting-edge automation systems to ensure every phase of order management is tracked and optimised in real time, cutting delivery times and improving overall efficiency.
Real-time inventory management
An agile system that gives full inventory visibility, enabling Bormioli Rocco to plan accurately and avoid stockouts at peak times.
Multilingual support
Beyond logistics, we deliver customer service that reflects Bormioli Rocco's international reach.
Our customer care platform is available in multiple languages, ensuring excellent support to customers worldwide. This lets Bormioli Rocco maintain a direct, smooth relationship with its global customers, handling every request about orders, deliveries and returns promptly and professionally.
Not just a support service, but an extension of the brand identity: every reply, in every language, communicates the same care Bormioli Rocco puts into its products.
A successful partnership
The collaboration with Bormioli Rocco allowed us to tackle complex logistics challenges, continuously refining our processes to guarantee a flawless service.
Thanks to our experience handling delicate products and our multilingual support capability, we enabled Bormioli Rocco to expand safely and quickly in the global e-commerce market.
The result wasn't just higher customer satisfaction, but a strengthening of the brand's reputation as a global leader in glassware.
Conclusions
Implementing Albero Group's solutions transformed Bormioli Rocco's order management system, making it more efficient and responsive. Today the company relies on an agile system with real-time visibility over shipments and stock. Thanks to this work, in 2024 Bormioli Rocco's e-commerce entered the Top 3 Best E-commerce ranking by La Repubblica in the Hotel and Restaurant category: confirmation of a synergy between excellent logistics and top-tier customer care.
Want your brand to grow like this?
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